Why in the whole world the geeks go ga-ga on simple code snippet that resides on the toolbar of google at toolbar.google.com and only when downloaded, activated and clicked every single time, actually works. I am not even bothered about if Autolink is an evil in the goddamned wicked world of internet. I'm just concerned about how a simple thing because of it's bad naming, gets screwed up right royally even at it's beta version.
If you are completely unaware about the snippet and the toolbar stuff, here is a quick re-cap. Google's new toolbar beta release included a feature called Autolink. I am hell upset about the naming. Will come to that a little later. Soon after it's BETA release, the feature autolink becomes a top-rated keyword in blogosphere. Reason, top bloggers like Dave Winer, Scoble and others start criticising Google for introducing an evil called Autolink.
If you were to browse through an online library catalog and looking at the book list, you would find the ISBN number of that book published next to it. Let's assume it's there. And you are looking at a book named Idiot's Guide to Web Links, you see no more information about it. If you want to see more on this book, most probably you might hit Amazon and search for the title of the book. Instead, how would it be if Google would locate all the ISBN numbers on the web page and auto link you to the respective books on Amazon. Fabulous isn't it. Saves time and a dozen more clicks. Similarly for package delivery confirmation, Vehicle number[VIN] checking and ofcourse for the address linking, Google provides a solution on it's BETA version of it's new toolbar release. All this autolinking happens only if you follow these steps religiously,
a) Download Google toolbar.
b) Activate Autolinking option.
c) Click on Autolink button everytime you want the toolbar to provide autolinks for a particular page.
Now this Autolink is what some people call as Slippery Slope or Evil. Opinionated Bloggers have already taken sides on this debate. And it's still running full house. The point is, I don't see even traces of evil here. If a sane person downloads Google Toolbar, enables autolinking option on the toolbar and clicks every single time on the Autolink button when he needs to see the links, he needs Google to do autolinks. Where is the question of Google changing web content by providing links. It's just a code snippet that works on tthe local copy of the webpage on your machine. It isn't making a global change to the page on the servers. If you need it, you get it, else buzz off and keep off from coming to Google. One of the arguments that these Autolink critics offer is that Google might make this as an compulsory option in the subsequent releases of their toolbar and it would affect the ethics of web page linking. Now that you say can be seen as evil. As long as they provide an option to opt-out of this Autolinks, we are good to go. I am hoping for the kind of character, Google has displayed until day, as a company, they are trust-worthy.
Yet again Microsoft comes to picture. Their introduction of a similar[similar not same] linking procedure called Smart Tags was turned down by the industry analysts and hence was taken back. So the analysts want to take back this Autolink feature of Google as well. Until the time Google stays with the current ethics and integrity, their software would rock. If going public is going to change Google's way of the web, let Satan eat their pigeon ranking code and make a mighty burp. Peace.