September 18th, 2007

Times Change

Pun intended.

New York Times announced yesterday that they are opening up the entire site and will stop charging for premium content/archives.

What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYtimes.com. These indirect readers, unable to gain access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.

“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” Ms. Schiller said.

5 Responses to “Times Change”


  1. phew at last…
    next, i hope WSJ opens up – i miss Walt Mossberg columns

    Posted by: Ram | September 19th, 2007 - 11:31 am

  2. that was super quick…! now WSJ is free too… :)

    Thanks Murdoch – now that i have your ear, just make Foxnews ‘fair and balanced’ instead of ‘far from balanced’

    Posted by: Ram | September 19th, 2007 - 11:55 am

  3. Ram, We expected this to happen but Wal Mossberg ?? really ? In any case, Walt’s columns are getting republished here – http://walt.allthingsd.com/.

    I know it doesnt matter any more, now that WSJ is open :)

    Posted by: Lazy Geek | September 19th, 2007 - 7:01 pm

  4. Is it free yet ? I dont see it anywhere on Google News. I think its probably Murdoch’s wish to make it free.

    Posted by: Lazy Geek | September 19th, 2007 - 7:04 pm

  5. It’s about time! I hear the Miami Herald will try to compete with the NY Times. Lol.

    Posted by: Lola | October 16th, 2007 - 1:57 pm

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lazy geek a.k.a guru subramanian is from chennai living in the showery seattle a software consultant by destiny loves creative arts yaps about intellectual stuff and still on the only(!) belief that he is a geek!!
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