[ by Latha (lathsmail@gmail.com) ]

A Brief Intro – Latha from Bangalore, a vivacious dudette living a full paced neo-urban tech life in Bangalore with full-throttled thought process, enjoys Sujatha’s writings as much as she loves the protagonist Slade from Desmond Bagley’s spy fiction, a veena instrumentalist, an ad fanatic and a film lover, as her hobby goes long enough, dreams of making the best out of her Indian middle class values, in the years to come.

The Cola War. Gossip In’corp’rated ?

The warring companies perspective : Are we really doing things that match our core competencies? How effective are our advertisings? Is it the content that is effective in measuring top of the mind recall that triggers a cola bottle sale or is it an object of discussion and ridicule? Are we identifying brand comparisons or celebrity identities? Are we promoting them or are they promoting us? What is the value proposition to a consumer from our product and is it what they get from the advertising campaigns?

We could have entered as a foreign brand to very culture oriented society where the buy decisions are governed by pockets and hearts that make the decision. So does our brand appeal to the heart and pocket that has an expectation of a thrilling experience and of-course for less? Do we really investigate the cause and effect of campaign and whether it was just a source of business to the media and all the new overnight celebrities who are gobbled by our purchasing power and speed to buy them before they open their thoughts? Do we remember that a soft gentle touching and cute advertisement of an Aamir with a dilemmatic choice of Miss world and Ex-Mrs. Paes still has a quantifiable recall over an Azharuddin-Jadeja eating wood? (Yes! but this time in the woods)Do we think of the consequences of buying huge budget celebrities for that day who become overnight zeros when we attached our image of a hero with them? Do we really understand culture and what makes a Frooti sail smoothly despite the shelf being stormed by the giant name bottles? Did the macho taste the thunder stay? Did the change of the thirst quenching Limca wander into nowhere?

Do we remember the days when we collected thumps up crowns with cricketing star pictures and stuck them all over the place just to earn a bat that fell of the shelf and dissolved like POP (oh yea, it was the Kapil Dev, Sunny Gavaskar, King Richards signature memento) Oh! did we forget we sold zillions of crown caps and not the thunder? Do we recall, Gold Spot - the zing thing is still in our cherished memory though it often reminds us of the Jungle book? Are we learning to protect our forever brand status or leading ourselves to an in-distinguishable status leading to brand dilution? Do we see that the forever brand status of Polaroid is just becoming foregone in the history book titled ‘Death of a Company thought the brand lives forever as a name!’ though can be for reasons so different but could Polaroid’s marketing learn what the market wanted and what they delivered and was it timed? Well, it’s a learning process. For now we cant spend our time revisiting strategy. Let us just get on with our tactical day-to-day battles and eventually war not with competition but our own strategy!

Times might change, people could get modernized and wish the internet also delivered bottles, but the Indian family culture though might seem like a movie ending, always ends with a classic touch of a tear that travels the cheek. Yes till such time India isn’t the sentimental and emotional India, till such time that people think of a Diet cola and stop the calorie hunt in a calorimeter or till such time the bottles and cans reach the deepest interior of one man’s land where he is sitting alone with a wireless handheld with a cola next to him (he may not even have electricity to drive the bulb mind you), we can always ignore easy, simple advertisements. We can always ignore the possibility of a tired husband coming home replace his Narasus Coffee with a bottle of fresh kiss. We can always ignore the social marketing benefits. We can ignore the possibility of furnishing the seats in local trains with our logo attached to it. We can ignore the potential of putting funds in landscaping a garden and having small billboards that say, it is from the cola company. We can always ignore the possibility of daily wage spinner who constitutes probably the entire database of a census sporting a cute small bottle of refreshing cola and say’ aaaah, ye mera cola! Coca cola (COKE? Please send me my paycheck for this free advt! ;) OR! Am I the next celebrity here?)

Don’t go! It is the media‘s turn to reflect – We are delivering the goods. Yes the company likes it, the celebrities like the fat paycheck and we are happy with the sales turnover. Yes we do wish that the celebrity we sign up vanish the next day to help us sign new comers who score two consecutive fifties but disappear into oblivion for reasons only our dear selectors can tell. We are giving what the companies want- excitement. So what if the focus group that we administered the campaign showed tremendous revenue in our regression but was randomized without matching. We deliver what they want but why should we be concerned if it doesn’t trigger purchase? It wasn’t our deal to deliver end customer delight? Let them battle, and we shall win!

I know it is getting a bit stretchy! But don’t forget the celebrities: Hey come on! It doesn’t matter if it brings a lot of professional discomfort. It doesn’t matter if the ad fails and tampers my personal image? I made the money I needed for today! So what if in the process of reinstating my status of the Icon that I am, Porter’s model comes into play? So what if the bargaining power of the media and company is more to sign me up for another campaign? At least I get the chance of a comeback. I need my presence no matter what. I don’t mind if in the corporate battles I become a pretty monkey though the original intent was to associate me with my sentiments and love to nature’s belongings.

Oh come on! It is the corporate loud speaker‘s turn: I proclaim my aggression, make my presence felt and word my vigor and enthusiasm to collide head on with my competition and will make bold statements. After all I am a loyal-faithful company person. I shall always remain with my cola. It doesn’t matter if I blow up my chances of seeking an elevated position in my competing cola company. I don’t mind the vibes? And I know the cola companies would always give me a chance to exchange my seats and become their loudspeaker to talk about and against what I said from here! Celebrities are perishable, not me……

The consumer – You and me! – Ada Innaba Cola Shola. Namba Nair Tea, Masal Vadai Maadiri Varumaa.

On the hype today was SET Max’s effort of telecasting ICC trophy. If you aren’t a CAS subscriber in Chennai, you are good to go. You tend to escape from all the hype these guys give at SET Max. That good old Doordarshan broadcast may not be all that lovable but they are certainly far ahead than the commentary at SET.

Starting from the Ad for the India Vs Pakistan match were Tuvameva Matha cha Pitha Tuvameva prayer sings in the background with a montage of people from various parts of India praying for India Jeethega. There was also this small section of superstitions were they make people more superstitious from the existing superstition paranoid. Worst of all, a Tarot card pickup show that makes forecasts on the Indian victory. The height of hyping Indian Cricket.

Charu Sharma and Mandira Bedi were the hosts. Charu should definitely learn from Harsha’s way of making the host panel comfortable and cool. He himself seem to be tensed by cutting short a passionate conversation of Kapil Dev. We all know that time constraint is always there for such host shows, but there are better ways to cut conversations than abruptly stopping it. It rather gives a feeling that the host himself doesn’t appreciate the conversation too much. Harsha Bhogle has always been consistent in his approach by showing his listening capabilities. Both Charu and Mandira seem to drift away once they poise the questions and suddenly come back to stop the superb answer of their guests. Infact we’ve been seeing Charu Sharma on the sports programs from the early 90s where he was the main host of World cup Football broadcast while Harsha arrived a little later.

However, it was an appreciable effort to have Kapil recollect his thoughts on the 1983 World Cup match at Turnbridge Wells where he scored 175 Vs Zimbabwe. Kapil and Krish Srikkant visited the ground and brought back the nostalgia of that match. Krish was describing how the manager of the tour was superstitious and while Kapil was blasting away the Zimbabwe bowlers, he made every Indian player stay at the same place for the rest of the match. Poor Krish was standing near the pavilion while the manager instructed them and he had to stay there, in bitter cold, for the next 2 hours. Kapil did explain how his knock served as a moral booster for the rest of the tournament and how they used this positive energy to win the World Cup.

ESPN/Star Sports evidenced once again, withouth doing anything, that they are the specialists and their cricket broadcasting would look much professional than the other ones. Donno how well would the ZEE group perform in this arena but it’s become more of a stigma that if the match isn’t broadcasted in the ESPN/Star Sports its gives a feel that we watching a old Hindi movie starring Amitabh and Pran. Too much Masala.

The Ada ad which was puzzling a week ago was revealed today. It was Jaya TV‘s re-design of their programming structure. No-one, infact had guessed it right. But it did seem that the hype was just too much. I would have expected them to start a new channel for the kind of marketing effort it had. The Ad pic is on my photoblog.

[Click on the pic to see it on photoblog]

As you drive down the Liberty Bridge in Kodambakkam it’s impossible to miss this 7G Rainbow Colony hoarding. This has been there for quite sometime and while I was driving down last week, it did strike me that this was one of the most strategic locations in Chennai for a hoarding that could catch the most attention.

While we have the the adjoining sides of the most busiest Gemini Bridge filled with huge banners, this Kodambakkam locations attracts the best viewership, in my opinion. Usually when you drive over the Gemini Bridge in Mount Road, you can be as fast as 50-60 kms/hr. But on the Kodambakkam Bridge, its impossible that you can even drive in a cyclist speed. Worse if it’s on a rainy day. Your are forced to slow down heavily and the traffic moves by inches. So while you get frustated about the density of the traffic on the bridge and the propotional amount of fuel that’s wasted because of the wait, there is this Sonia Agarwal just opposite to you in the banner. Enjoy and see your boredom getting pushed aside. BTW, Should that be enough to prove the speed in which we move around in Chennai.

Incidentally I took these pics sitting on the driver seat of my bike. I was still, unmoving. Only that the other guys around me who were fellow waiters of traffic seemed to be displeased to see a me clicking the banner.

I did remember to put this pic online when I saw Sonia Agarwal on Ungal Choice in Sun TV. Pepsi has withdrawn the sponsorship to Ungal Choice and it’s another textile shop in Ranganathan street which is sponsoring the show now. Non-Sun TV subscribers can make a guess and I’m sure you won’t be right the first time. Uma still remains to be the compere of this show. Sonia did seem very shy and timid and she has managed koncham koncham tamil. Also she is very naive and has an infectious smile good enough to bowl over her admirers.

Looks like 7G RC will be out this month and those fellow traffic drivers would start drooling over this hoarding, then. Yet another pic on the photo blog.

[Pic:thehindu.com]

As MS Subbulakshmi, the god’s own voice, celebrates her 89th birthday today, all we can do is to wish her The Hindu way, Many healthy happy peaceful returns of the day. Offlate, her recent setbacks on health front did worry millions of her fans across the world and this is probably is one nice way to wish her great health.

The quest to enjoy her music, live in an auditorium, has only grown over the days and has never suffered a downfall. Everytime you would hear Kurai Ondrumillai or the Bhaja Govindam or her Meera Bhajans, her music grows on you. These are just some popular examples that one can relate to. A long time carnatic music fanatic would be able to identify a raaga sung by a contemporary singer and relate to how MS has/would sung the similar raaga better.

While Raaga Aalaapana, they say, is easier said than done, I have heard people who talk/write about her ability to research deeper into a raaga during the Aalaapanai and still keep the audience glued. But again, we are just gifted to listen to her music on tapes. I constantly envy those who have enjoyed her carnatic kutcheris in person.

Few years back, while I had to visit my friend in the Apollo Hospital, we saw MS was just walking slowly in the reception area, probably for a doctor visit. And before me and my friend could realise it was MS herself, a few teenaged girls literally started running towards her. Bowed her down and were damn excited to see her. The next moment, a small queue got formed and they started falling down on her feet to get her blessings. While me and my friend stood transfixed by her tejas and the kind way she responded to those girls, we also realised that she was so embarassed to have a queue waiting to fall in her feets. All this within minutes and then she had gone. Though I had seen her before in a kutcheri, this recent one remains so fresh and couldn’t believe even today that we actually glimpsed MS, so near, in person.

Fly here for a complete profile of MS Subbulakshmi. This Happy Birthday Dude!! is kind of getting on like a impromptu series, so allow me to call everyone informally, a dude, including MS.

Nokia 6600′s the hero in Cellular. Was suprised to see this headline. Cellular is a hollywood flick that released last week in the US.

According to The Wall St. Journal article, the Nokia 6600 is central to the film’s dark storyline, which portrays both the best and worst features of cellphones. Kim Bassinger plays a mother who is kidnapped, locked in a room — and manages to make one random cellular call — from a rotary dial phone that was smashed by the kidnapper. She reaches a random individual, played by Chris Evans, who drives around Los Angeles trying to help her. And here’s the twist, Ryan must overcome common wireless frustrations, including poor signals, a low battery and inadequate customer service, to save her. In the process he is stuck with rude sales people while he stopped at a shop to buy a charger. Read More.

HP ran more than 4 pages of Ads on their range of computer systems in The Economic Times, Chennai edition. No idea why so much on a single day ?

Zoom, the to-be introduced mass niche channel(read commercial) of Times Network has ads all over the Times dailies. Zoom is planned to be aired on the third week of this month. Don’t know if our local guys at chennai have any plans for the CAS subscribers. Read more in the India Television site.

Online Journalism Review has an interesting write up on the how Bloggers fight comment spam. The article, Bloggers Declare War on Comment Spam, but Can They Win?, talks about the chronology of events leading to this war and few rules of thumb to fight comment spammers.

Incidentially, I had more than 500+ spammed comments flooding my MT installation. More spams were coming in every day in lots. I had installed MT-Blacklist a month back. And I should say it is one of the best. Jay Allen, the developer of MT-Blacklist is a demi-god. MT-Blacklist fight spams like nobody’s business. It have literally taken out 98% of the comments that are spams. The in-flow of spams has also reduced drastically since then.

If you are looking for the best-of-the-best solution to comment spam, the practical suggestion, install a blacklisting service.

This column of GV Krishnan in Zine5 is noteworthy. Starting from rounded pencils, washing machine sounds to heavy metal music, the strange habbits of writers required while writing, truly amuses. I remember, Writer Sujatha mentioning in one of his columns that there are such oddities in a writer’s life and the only thing he always required was the compulsion of a deadline to write.

Art Buchwald, they say, cluttered his office with something else – bundles of fan mail, with the most interesting among them stuck on the office walls. Among the certificates that found wall space were the ones that said – ‘Are you a writer or an idiot?’, ‘You stink,’ and ‘We girls think you most contemptible; go to hell.’

The above are the lines from the column Recipe for Writing : First, Get a washing machine. I laughed thoroughly. Read More.

Sify reports that the second coming together of Gautam & Surya may not happen. Looks like their Chennayil Oru Mazhai Kaalam is dropped. Gautam gets to direct Kamalhassan on his next venture and Surya gets to act in a Bala’s production.

The teaser pics of Chennayil Oru Mazhai Kaalam looked near perferct with Surya – minus moustache + a guitar + extraordinary lighting. It’s a sure shot miss.

Update: The Co-Blogging Series World Themes for Indian Cinema marches forward in the Guest Blog. A well written commentary on the Broadway edition of AR Rahman’s Bombay Dreams by Ashok Rajamani is also up there.

This Illayaraja album on Ramana Maharishi was one of my favorites. Simply because of the maestro’s devastating divine voice and it’s metaphysical lyrics that goes beyond ones grasp. One song called Bhikshai Paathiram Yendhi Vandhen is the highlight, atleast for me. We had this tape in our house and it was a part of my routine to listen to it before I would leave to my college. Over years, the tape worn out and was completely unfit to be played on a audio system of any sort. I had bought this when I had been to Thiruvanaamalai.

With CDs occupying the shelves these days, our old Philips Powerhouse was to be thrown out. To keep it alive, yesterday, I had to take the tape recorder for a service. I remembered this song of Illayaraja, by a chance. Today I had been to the store looking for this same CD/tape. When I asked if I could get Rajavin Ramanamaalai, the sales woman asked me to come tomorrow. All the time, I was thinking that this cassette would be out of existence as I haven’t heard/read people talking about it, ever. But to my surprise, she said a complete new stock of those CDs have just come and they are still taking inventory. She also asked me to come tomorrow itself, the tomorrow was stressed. When she told this album of Raja was one big hit and everytime they get a new stock, they run short of it in couple of days, I couldn’t believe.

While I had no surprises with the album’s musical quality, I was quite surprised that it was still a major hit. Some people’s music last long. Illayaraja stands first among equals.

Kudaikkul Mazhai isn’t science fiction but can be classified as one. The recent post of science fiction has nothing to do with this. After the movie, while I was biking down, this was the first thing I realized.

While the concept of Schizophrenic delusion is relatively an infant in Tamil films, we have had quite a few number of films that have dealt with Schizophrenics. Kamalhassan‘s Aalavandan edged on this issue. Parthiban‘s Kudaikkul Mazhai deals in-depth with a Schizophrenic. It doesn’t make a documentary out of a him rather it sits inside his head and give the audience a first-hand experience of Schizophrenic delusion. While there could be many comments/suggestions on how the movie could be taken better, Parthiban needs a huge pat for venturing and trying his hand on this zone, tactically.

With just two characters occupying the screen for most of the time, Parthiban’s lead role can be regarded as one of his best. That old man in Houseful movie is still his best, in my opinion. Karthik Raja, doesn’t come short in the background score, like the songs. The theme music and it’s picturisation being one of the best scenes of the movie. The song Adiye Kiliye written by Parthiban and sung by the Maestro himself is enticing.

The art direction plays a very important role. The house in which Parthiban moves around has been very very creatively made that you find the most unusual thing in the most unusual place. Each frame has so many different things that you may be blink to grasp the idea behind them. The paintings and the animals in the house are symbolical, very tough-to-grasp at the first sight. The creative juices has overflown and it literally reaches above-the-head (my head, not yours). The tilted empty ink bottle pasted to the wall, the clock on the roof, the huge Coffee-day tissue framed on the wall, the nice drawings on the cardboard talk about Parthiban and his team’s hard work.

The drawback may be the script. There are obvious shots like the bearded Parthiban doing something and a Maruthi Car zipping near the telephone booth that literally gives out the suspense of the movie. If meticulously seen one could understand the hallucination plot which makes the rest of the movie a long wait for the climax. It’s inevitable for someone to see shades of Guna and Kadhal Konden in the second half of the movie. Also the script could have been cut short at various places to avoid the feeling of a drag, especially the twin of Parthiban who comes from Sinapore, talks his life, throughout. However, I liked his reference to Pattinathaar songs before he gets a bullet onto his body .

The titles show Rudhran to be an assistant director of this movie. This famous psychiatrist, is known for his talk show that he made for Raj TV called Unnai Arindhaal. He also explains the protagonists case in the end of the movie. Rudhran’s help in unleashing the mind of a schizophrenic is clearly visible throughout.

With that well targetted trailer and the publicity, Kudaikkul Mazhai, half-crossed the well of success. With a slight overdose of creativity, it crosses the other half, but not as expected. Excitement is assured if you walk into the movie hall without expectations.

[Click on the image to enlarge it]

Does that seem confusing ? It really is. This Ada !! Ad that has been overworking on every Chennaite’s brain for the last month, is finally going to be out on 19 Sep 2004.

When it intially appeared as Ada !! in the top of the ad and 199 at the bottom, everyone thought it was a prepaid mobile service ad. But after a few weeks, Ada ver 2.0 released, number 199 mentioned below was changed to a decimal 19.9. Today’s papers sport the Ada ver 3.0 that has the date 19.9.2004. So finally on the 19th, the secret will be unleashed and chennaite’s can stop thinking!!.

We have had several Ads in the recent future like this like the famous Hutch Ad which came with just a Hi !! on the boards, the most famous AIDS prevention Ad Pulli Raja and ofcourse the Suryan FM. My intiall guess was that it was a Pothys Textile Ad because it has the Pothys green in the background. Then when I saw the number 199, I thought, like others, it was a pre-paid mobile service Ad. Now, I’m clueless. I am still waiting to find out what it is. One more pic on lazygeek photoblog.

Only guesses in the comment box, Please. And hey, by a freak chance, if you are the Ad maker, or connected to this Ad company please dude, restrain from commenting. Let the guesses flow through.

This is one real Ada ad!!.

[ by Ashok Rajamani (donkeytiger@gmail.com) ]

A Brief Intro - Ashok grew up commuting by the 12B pallavan. A materials engineer by trade, he is now a rootless wanderer in the States. He believes regional languages have the best in Indian Writing, and that Indian cinema could still stop being so intoxicatingly static. Someday he plans to settle in a South Indian Temple town, and revive the Swatantra party. Though for the near future, he shall remain a ravenous capitalist.

“Chaiya Chaiya” on the Noo Yaak A Train

“Shakalaka baby, Shakalaka baby, don’t Shakalaka with me.” So goes the lines of a song set to AR Rehman‘s music in the Broadway extravaganza Bombay Dreams. The lyrics, if you are care, are by one Don Black. This is not going to be a relentless negative critique of Bombay Dreams. Bombay Dreams is a mixed bag and even after the hindsight of one whole week, a general “yes or no” fatwa cannot be issued.

A musical is basically a story with minimal script and lots of music. A critical difference from Bollywood movies is that the singing tends to move the story along. The Oscar winning movie “Chicago” is based on a musical of the same name. Musicals are released in theatres in Broadway-New York, while there is a parallel musical scene in London too. Not more than 2-3 big budget musicals are released every season. Though some of the longest running musicals like “Phantom of the Opera” and “Cats” have been running for something like 10+ seasons, most don’t survive the first season.

Bombay Dreams came to the US after two moderately successful seasons in London. It is based on Rahman’s music. Andrew Lloyd Webber and Shekhar Kapur are supposed to have made some vague contributions. Meera Syal (of “Goodness Gracious Me” fame) is credited with the story though she probably wrote it on the back page of a plane ticket on one lazy afternoon. Therein lays the problem with Bombay Dreams. Bombay Dreams is constructed as a parody of a typical Bollywood masala movie but what if the original product itself is perceived (by the regular American) as a parody?

(more…)

I liked this just-one-page-redesign of Anil Dash called which made it seem like a Google search page. Here’s one more Googlish page from his links archive, probably the one that should have inspired him. Google must probably be happy that he have entire sites designed like them.

The Mirchi Bazaar is here in Chennai Trade center. They promise to make the consumers get happy with their range of stalls. Chellamay releases. The latest ad of Chellamay that sports the baby pictures of the entire cast/crew looks cute.

Happy Weekend Dudes!!.

[Pic : hindu.com]

On an internet chat session with Writer Sujatha, the discussion went over to science fiction and my obvious response was that Bharathi was one of the earliest tamil science fiction writers of the last century. His science fiction poem[as I prefer to call it] Bharatha Desamendru popularly known as Sindhu Nathi Inisai, was written with a lot of forethought.

Sujatha replied that the pioneers of science fiction in Tamil were Kalki and Puthumai Pithan. Kalki’s Mohinitheevu and Puthumai Pithan’s Kadavulum Kandasaamy Pillayum could be identified as the intial science fiction stories. But even after decades after these stories, it was Sujatha who made science fiction as genre in tamil books. Having written science fiction novels including Enn Iniya Iyandira and Meendum Geno, he has also written many science fiction short stories at various occasions for various magazines.

Manushya Puthiran’s Uyirmmai Publishers have released a collection of Sujatha’s science fiction shortstories during earlier this year. I have to say that the shortstory Thimala is one of my favorite shortstory of Sujatha after his all-time best Nagaram. However Thimala is a science fiction and is included in this collection.

Even if an author is ignorant of scientific facts, as long as he observes “internal consistency”, if it obeys social and structural rules within the plot, the story will be accepted, says Sujatha. He invites greater exploration of this genre which flouts tradition and invites a re-evaluation of old-fashioned viewpoints. This is a passage from a good review of this Sujatha’s Vingnana Chirukathaigal written by Prema Srinivasan, can be read here in The Hindu or a reproduction of this in Desikan’s blog here.

On an another note, last week, I did buy one of Sujatha’s best written analysis called Kadavul Irukiraara ? which was serialised in a fortnightly called Vin Naayagan. I vaguely remember that Madhan was also involved in the effort of this magazine. The magazine has been stopped now and I was one of the regular readers of Vin Naayagan for this amazing column of Sujatha. This is now available as a book.

On another note, his Junior Vikatan column Yen ? Yetharkku Yeppadi ? – Part II and Vikatan column Katrathum Petrathum – Part II have just been released by Vikatan publication. A must read/buy if you a Sujatha fanatic.

This anecdote of Sujatha sums up his witty and serious social sense. Thanks to Latha for passing on that. When his flight took off from Bangalore, he could see water allover from a bird’s eye view and just after half hour while it was landing in Chennai, he could see just empty buckets in a queues, waiting for water. So he wrote Arai Manikkul Ithanai Paarapathchamaa. WOW!!

[Click on the image to enlarge]

Instead of individual appearance to every house, Lord Krishna should have just visited Grand Sweets in Adayar yesterday on the account of his birthday, Krishna Jayanthi. Thats where most of the Chennai was busy buying Uppu/Vella Seedai.

It rained the weekend. And when I say this there will be someone asking if it really rained on sunday in Chennai. While I called up my friend just a 2 miles away to tell him that I would be running late because of the showers, he replied “You can be late, but don’t fool me. It’s scorching here man”. If KK Nagar to Saligramam can have so much of a weather difference why do we blame the Indiya Vaanilai Aaraichi Maiyam, again and again.

Just when I was waiting for the rain…rain to go…away, I clicked the rain, that’s probably worth thousands of bucks in Chennai. We need rain dudes. If not for an olympics medal, let Anju Bobby George invite the ruler of Olympus, the Greek God of Rain, none other than Zeus, to Chennai. I can put an invite for him in my blog. You think I’m kidding, I ain’t joking here. We need rain, water, floods.